Freedom-Preneur Fridays

Personal Branding and Building a Legacy

“The greatest legacy one can pass on to one’s children and grandchildren is not money or other material things accumulated in one’s life, but rather a legacy of character and faith” ~Billy Graham

I think deep down inside, we all want to get to the end of our lives, look back, and feel at peace about what we are leaving behind for our loved ones. In the Freedom-Preneur Academy, we will spend a good deal of time helping you build an online brand that will leave a lasting legacy.

Take Mark Zuckerburg for example. Would you say that he is a man that has built a brand that is going to have lasting impact? Of course! Life hasn’t been the same since the creation of Facebook.

Here’s the thing- you don’t have to be Mark Zuckerburg to create brand messaging that will leave a lasting impression.

Personal Branding Message

Would you rather buy from a corporation or a personal brand? There was a poll done that found that 78% of the consumers asked said they would rather buy from a personal brand, which is why your personal branding message is so important. That lets us know that people are looking to buy things that have a bigger purpose.

We are in a time where people are really thinking about what they are buying. Now, more than ever, it is so important that you develop a personal branding message that utilizes your story to sell the things that matter to you.

Only Sell What You Are Passionate About

I’ve seen a lot of online marketers selling anything and everything, just so they can make a buck. It reminds me of the Bible verse, Mark 8:36 that says, “What good is it for someone to gain the whole world, yet lose their soul?”.

There are a lot of people out there that are selling their souls just to gain worldly possessions. I’m not saying there is anything wrong with making money, but the way in which you do it matters tremendously.

Since we are seeing the changes in this market, consumers are having less and less patience with being sold to. If you are someone that will sell anything and everything, your audience will see right through it.

Do I believe in what I’m doing?

Would I be proud to show others what I’m doing for a living?

If you answered yes, then you are on the right track. If your answer is no, I can help you get on your way to building a brand that leaves a lasting legacy.

Understand Your Customers and Develop a Core Message

“People are buying the hole, not the drill”- Perry Marshall

The truth is, people don’t really care about your business. What they care about is having a solution to their problem.

Think about it like this- say you own a ferry boat. Marketers tend to want to talk about all of the amazing features of their boat. They point out how powerful the engine is, give a rundown of the amenities, talk about the reliability of the company and so on. Here’s the thing- no one cares!

What do people care about? They care about the destination. Instead of painting a picture of a great ferry boat, tell your audience about the beautiful island and all of the things that they can do there. After they are sold on the destination, it won’t even be a question of them using your ferry services.

In marketing, it is essential that you understand your target audience. What are their pain points? What problems are they experiencing that keep them up at night? Once you understand that person, then developing a core message and branding is not hard to do.

Storytelling in Online Marketing is Essential

Did you know that our brains are hardwired to feel connected through storytelling? This is a powerful tool to attract the right people to your personal branding message. When you craft your life story and share it with others, you are suddenly much more relatable.

One thing to keep in mind, is that the stories you tell need to have a purpose. You always want to add value to the reader. They need to walk away from your content with something that they feel is truly beneficial to their lives.

Not everyone will connect with your personal story, and that is ok. That is the genius of attraction marketing. You aren’t trying to sell to everyone, you are selling to the one person that is desperate for the services that you provide. When it comes time for a transaction to be made, they are more than ecstatic to give you their money.
Source: Unstoppable Momma

How To Create Killer Content That Keeps On Giving & Leverage Facebook Offers

 “Content marketing is the only marketing left.” Seth Godin.

If you own any type of professional business nowadays you’ll know that, in terms of marketing, the world has changed dramatically. The once tried and tested activities for getting client attention just don’t work now like they once did.

Advertising don’t get enough response to justify the considerable costs.

Today, effective marketing is all about writing high quality content and sharing this across the web. By quality content we don’t just mean well-written or artfully produced information. By quality content we mean information that is first and foremost of real value to your particular client base.

Educate your clients/customers, show them the best practice, tell them what to watch out for, provide them with valuable tips on how to achieve success, demonstrate how you were able to help others in their shoes; answer their problems, open their eyes.

Creating and distributing this kind of relevant, valuable and compelling information will help you turn prospects into buyers and eventually into long-term fans.

Create the type of information that your buyers actually want to consume. Having a valuable content as a marketing strategy is a win-win for your company and its customers — your potential clients get the information they need from you and you get to demonstrate your expertise and usefulness.

Valuable content will help you sell. It helps your ideal clients locate you and makes it easier for them to buy from you. It’s an opportunity to build up your company as the “go to” place to turn to when the time comes to buy.

A Different Approach to Communication

If you want to harvest the rewards that valuable content brings, you have to start communicating differently. There are different rules of engagement here. The approach to valuable content is not about continuing to holler about how amazing your firm is as we all did in the past. Rethink what you learned about sales and marketing messages.

Your position should be not “look how great we are” (as in a traditional brochure) but “look how useful we are – we have the answers to your problems.”

This approach is truly customer-centred. Create content that is genuinely useful to your customers. Make yourself indispensable.

It takes Effort To Be Valuable

Consistently delivering and creating this type of information takes effort. What you need to do is to build a deep understanding of the needs of your target client base and of where and how you add value. Furthermore, it also takes time and skill.

Valuable content may not be easy to produce but it is an essential tool if you are aiming to grow and sustain a successful business in today’s web-driven world.

I host a LIVE hangout every Wednesday at 9pm EST where I will cover FREEDOM-PRENEUR Topics from travl, to family, to marketing and working online.

Looking forward to answering questions you may have, and helping you become a FREEDOM-PRENEUR and building a brand and a business you love.

Rhonda

Source: Unstoppable Momma 

If You Aren’t Doing Videos- You Will Go Out of Business

If you are not using YouTube, FB LIVE, or Periscope to create videos, you will go out of business. PERIOD!

I recently finished reading an insightful book by Susan Cain. The book titled “QUIET: The Power of Introverts in a World That Can’t Stop Talking“, highlighted for me the power of the social web to provide everyone with a voice.

The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.

The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices.

Get Your Message Seen

YouTube since its inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves. There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel.

To provide some perspective on what the social and multimedia web has unleashed here are the latest YouTube facts, figures and statistics.

YouTube Traffic

Did you know that 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second? That is a lot of video. Here are some other great statistics to be aware of.

 As you can see, video is in high demand. People would rather listen to or watch videos than to read articles.

YouTube Partner Program

Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world. YouTube pays out millions of dollars a year to partners. Hundreds of partners are making six figures a year. Partner revenue has more than doubled for four years in a row.

It is very easy to put ads on your YouTube videos. When people watch your vids, even if they are embedded on your website, it translates to ad revenue.

Making Money from YouTube

The stat that sticks out to me the most is that YouTube mobile gets over 600 millions views a day. That is insane! It shows you that there is a huge demand for this platform. People are spending a lot of time watching YouTube.

More Platforms Are Making Video Possible

I mentioned Periscope and Facebook LIVE at the start of this article. YouTube has been so hugely successful, that other social media platforms are making it possible for you to do videos.

In fact, if you have a Facebook page for your business and you aren’t going LIVE, then you are completely missing out on reaching your audience. Since this is Facebook’s new addition, they are highly rewarding pages that are going LIVE on a regular basis.

With Periscope, this is a good way to get your twitter followers to see you live, as well. As soon as you start broadcasting, a tweet is sent out to all of your followers letting them know that you are on.

Even Instagram has a video feature now, as short as it may be. You can do video on Snapchat, also.

Why Your Audience is Crying Out For Videos

People want to buy from people. When you are getting in front of the camera, you can establish connections with your audience much faster. They want to see you and hear from you.

Maybe you have been in the online world for the last decade like I have. Let me tell you, when I got started, we didn’t have social media like we do now. It was much more difficult to make the personal connections that people wanted.

Now that video is so commonplace, your audience expects it from you. They are being conditioned by social media to expect to see more videos.

Not Sure Where to Get Started?

Jump inside the Freedom-preneur Academy and watch the module on social media and YouTube, then get going!

Source: Unstoppable Momma

Hire Rhonda To Speak - Building a Legacy Brand

Like you, world traveler, online branding strategist, social media expert and author, Rhonda Swan has experienced the online word and the digital economy defined numerous ways over the years. Is it technology and positive thinking? Global expansion into underdeveloped countries? The need for low cost workers? Is it meant only for the chosen few who rise to the top? Or, is there a different story?

With over a decade of executive coaching, speaking, and most importantly, real-life, in-the-trenches business experience, her view is radically different. Rhonda appreciates, and shares with listeners, that global expansion in the digital economy is coming at us faster than we can tie our shoes, it is a moment-to-moment world of change and need for high calibre workers from around the world to support an ever growing online economy. World expansion and reach is for everyone, every company everyday. It’s how we should live our life. By combining out resources rather than limiting ourselves to our home country.

Rhonda, sometimes referred to as the “Provocateur” or “Power Woman” for her ability to stir up a group or as the “Unstoppable Momma” for her coaching skill that brings out the best in people, is known for her practical, street-savvy style; Rhonda’s fusion of real-life stories and her conversational techniques connect with her audience at an intimate, intense and individual level. She can make you cry and think at the same time.

Rhonda has served as a Senior Marketing Manager for the Philip Morris Corporation, along with Senior Sales Consultant with Glaxo SmithKline Pharmaceuticals. She is the creator and Certified Master Facilitator for Branding and Social Media for the The Digital Lifestyle Workshops, and founder of the Freedom-Preneur Academy & Movement. She continues to work with the best and brightest in the leadership development field around the globe.

She is the author of “Living the L.I.E. Lifestyle” and her next book will be released September 2016; “Skills Are Cheap, Passion Is Priceless.

Rhonda  has been traveling full-time for the last 8+ years with her “Unstoppable Family” living their perfect day, everyday all while inspiring the world to connect,live free and to build a brand that leaves a legacy they are proud of.

Rhonda Renee Swan
http://UnstoppableMomma.com
Instagram: Rhonda Swan & Unstoppable.Momma
Twitter: Unstoppablemom1
Linked In: Rhonda Swan

Rhonda’s Bio Download

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Source: Unstoppable Momma

Characteristics of Wealth #2- Removing the Clutter

Before I get going, I want you to think about these few questions - Rhonda Swan

1. Look at the 5 people you hang around and divide by 5. That will likely be your total income.
2. Think about what you put into your mind. Negative or positive thoughts?
3. Who do you surround yourself with?
4. Listen to the words that are coming out of your mouth. What are they?
5. Take inventory of what is around you and start your wealth creation.

What Clutter is in Your Life?

Ok, I had you work through those questions because we need to start somewhere. You need to take a real inventory of the influences in your life.

Are you surrounding yourself with people that are motivated and passionate about life? Do those around you speak encouragement to you or discourage you from pursuing your dreams?

It is very important that you understand the role of others in your life. Identify the clutter that you are piling around you and then you have to find ways to get rid of it.

Clutter can be anything that is distracting you or keeping you from reaching your goals. This can be negative thoughts that you are holding onto. It can be negative people that pull you down. It might be your circumstances have you in a place where you do not feel the freedom to chase after wealth.

Remove the Clutter

This is a hard step for many people. We don’t want to admit that we are the reason that we aren’t succeeding in life. It is up to us to remove the negativity from our lives. That is hard, since it might mean you have to break relationships.

There might be some personal issues that you need to get over. You might have some deep rooted insecurities that need to be addressed and cleared out.

Whatever it is, I want you to commit to removing the clutter in your life.

Replace the Clutter With Beneficial People and Positive Thinking

Wherever you are right now, is not where you have to stay. However, if you want to pursue wealth, you need to surround yourself with the right people. You need people in your life that are successful in the way that you hope to be.

You also need to put yourself in the right circumstances. Are you in a job that is going nowhere fast? It is time to start working toward finding a way to get away from it. If you are in a toxic job, then you need a new plan.

Another major thing that you need to do is replace your negative thoughts with positive. Stop believing the lies you have fed yourself or others have fed you.

Source: Unstoppable Momma

Media And The City Event in New York

Brand It- A New Show Produced By Bonnie Bruderer

Bonnie and I met in Dubai during the Speak in Dubai event. We connected on such a deep level right away. We are like sisters from another mister.

Bonnie hosts the Askbonbon show. I asked her if she would be willing to come on to the Freedom-preneur show. It was awesome to have her on the show.

From these times together, Bonnie and I decided to create the Media in the City Event.

I knew right away that she would provide huge amounts of value to my followers and I started brainstorming with her how we could collaborate.

She came up with this idea of putting together a show called Brand It, based off of the show they have done called Make It. The attendees of the Media and the City Event will be filmed and showcased on this new show.

Here’s a sample of the show, Make It that Bonnie produces.

What The Attendees Will Accomplish at Media in The City

When everyone gets there on August 13, we are hosting a martini meet and greet. We’ll follow that up with a Sex in the City tour so everyone can get excited about being in New York. This tour is one of the most phenomenal brands that speak to women. It is a great example to us as a

On the next two days, we are going to hit the ground running. We will be in the boardroom working on our brands. This time will allow the attendees to get crystal clear on their brand messaging.

Everything that we do is leading up to the day of filming. Bonnie and I will host this show and interview 6 of the attendees at a time. This is their time to shine. They will share their message with the world and what they hope others will learn about their brand.

Since Bonnie is so well connected, she is going to bring in people that are not generally available in this industry. This will give those that come to the event more exposure than most people could hope for.

Each Woman Receives a Segment in the Show

In addition to the group interview, we will give each woman a one-on-one interview. Basically, the spotlight is shined on each person in attendance. This is a time where they will share their journey and hopes for their business.

The show will start airing across Bonnie’s networks in September.

Star For a Day Experience

We want you to have an amazing time while you are in New York. That is why we are going to give you a star for a day experience. Here’s an idea of what it’s like to be a star in the big city.

Do You Want to Have the Spotlight on You?

If you want to attend this event, we would love to have you. Space is very limited and the seats are filling up! Why wouldn’t it? We are giving you the chance of a lifetime. This could be a pivotal moment for you and take you to the next level right away.

Source : Unstoppable Momma

UNSTOPPABLE MAMA HOSTS DIGITAL LIFESTYLE EVENT, DUBAI, OCT. 30-NOV. 5, 2016

Rhonda Swan

Unstoppable Family

UnstoppableMomma.com

7009 Lakeview Avenue, South Lake Tahoe, CA, USA

rhonda@unstoppablefamily.com

(305) 851-2540

====================================================================================

June 18, 2016

FOR IMMEDIATE RELEASE

CONTACT PERSON:  Rhonda Swan, Co-Founder, Unstoppable Momma of the Unstoppable Family

1 (305) 851-2540

UNSTOPPABLE MAMA HOSTS DIGITAL LIFESTYLE EVENT, DUBAI, OCT. 30-NOV. 5, 2016

[Dubai, United Arab Emirates] – Rhonda Swan, international speaker and branding expert from the Freedom-Preneur Academy, will be returning to Dubai in October-November to host the Digital Lifestyle Event. 

Swan, a corporate executive turned digital lifestyle coach, spearheads a movement of what she calls Freedom-Preneurs.

According to Swan, “If you want to travel this beautiful world without financial worries, and see all these  wonders, then you should be a Freedom-Preneur. You can work from your laptop and build a successful business at the same time. That’s what we’ve done for eight years, and we can show you how.”

Swan’s Dubai and Bahrain presentations in May 2016 were enthusiastically received by some of the world’s foremost industry leaders, public speakers, royalty, heads of large global companies, leading talent scouts, and media representatives from TV, radio, online news, and print.

Her Digital Lifestyle Event not only affords a tremendous opportunity for public speakers and entrepreneurs to expand into the Gulf region, which offers unlimited business growth potential, but will award a free ticket to the event, worth $22,000 USD, to a lucky but well-motivated winner.

“This event is a perfect complement to the Freedom-Preneur Movement,” states Swan, who has been traveling with her family and working from all over the globe since 2008. Freedom-Preneurs are masters of their own time and income, which is exactly what Swan and her Unstoppable Family teach and model for their students.

This event can be used to fast-track business and speaking opportunities for professionals in a number of fields. Recognition and connections in this area help establish international credibility and future opportunities for growth.

The event will feature internationally-acclaimed industry experts and speakers:

· Ernesto Verdugo

· Perry Marshall

· Joel Bauer

· David Fagan

· Mitch Carson

· John Racine

· Inge Heart

· Joselyn Jones

· Roger Salam

· Charlie Wins

· Cheryl Bauer 

· Bonnie Bruderer

· Jean Marc Berne

· Jimena Cortes 

· Jill Fagan 

· Brian Swan

· Nikki Jones

· Di Downie

· Patty Alfonso

· Paul Maguire

· Jay Goodbinder

· Deedra Hill Aboud 

· Livia Susan Candell

· Katherine Macintosh

· Col. Jill Morgenthaler

· Elizabeth Olagunaju

· Nolan Paquette

· Christian Semlish

· Tom Moester

· Chana From Thailand

· Prince Sefa Boyake

· Kelly Keenan Trompbour

For the free ticket contest, or for more details about the event, go to:

http://Dubai.Freedom-Preneur.com 

8 Pillars Of A Profitable Online Business

8 Pillars Of A Profitable Online Business - Rhonda Swan

I went on a mission to figure out the internet and ways to leverage the rapidly growing digital economy.  After 11 years of learning, failing and succeeding I was able to  narrow it down to 8 “MUST HAVE” Pillars for building a Profitable Online Business .  It’s called  The Freedom-preneur Academy.

I have put my 30 + years of knowledge and experience inside one place. With the assistance of our expert tribe and trainers we have created a world class program. Small business owners, entrepreneurs, parents, and travelers will learn the necessary skills for building an online business they can leverage and be proud of.  I built this program with the hopes of helping both men and women to come home from their 9-5 jobs to raise their family and earn an honest income  while building a Profitable Online Business they love.

What Are the 8 pillars Profitable Online Business?

1. Mindset and Self Discovery

We always start with the “why” around here. When you know why you are doing what you are doing, then you can make the best choices every day. It is our goal to give you exactly what you need to create your perfect day and be set up for success.

2. Branding and Building a Legacy

What if you could simply tell your story and attract potential customers that are excited about your products? All of us have a story that the world wants to hear, because they are searching for those that are similar to who they are.

Writing your own story won’t be complicated when you are given step by step guidelines on how to talk about yourself, and connect with your audience.

3. Building and Monetizing Your Blog

In this market, you need to have an active blog to reach your potential customers. Blogging has been and will continue to be one of the best ways to share your message.

A lot of people are scared to start a blog because they feel they aren’t tech savvy enough. Maybe they feel they’ll run out of things to talk about. That is why we go over this in depth to help you put together a website and monetize it quickly.

4. Choosing a Business Model

There are a group of experts that we have working with us to give you all of the information you need to pick the right business model for you. We will give you the guidance you need to choose the most profitable opportunities to earn.

Many people are able to draw a large income from being an affiliate- which is when you sell other’s products and make a commission. There is also a rise of individuals who are making their own products to sell. It can be overwhelming to know which one is best for you, which is why we are here to assist you.

5. Sales Funnels and Profit Machines

Once you know what you are going to sell, you need a “sales funnel” that will bring your potential customers to your product. The sales funnel takes a broad audience and then narrows it down to those that are actually interested in what you have to sell.

With the guidance of our sales funnel experts, we will provide you with the process that is right for you and help you get into profitability fast.

“Understanding a Sales Funnel and How To Build One For Your Business; Will Be The Deciding Factor If You’re Business Is Profitable Or Not”

6. Back End and Following Up

It takes upwards of 15 interactions with a potential customer before they are ready to buy from you. That is why it is so important to have a follow up strategy with your warm leads.

We help you set up ways that you can regularly interact with your audience, so that when they are ready to buy, you are at the top of their mind.

Not only will we take you through the process of how to follow up, but we’ll give you the best scripts to use with them. It is our passion to never be salesy.

7. Social Media Marketing

There are so many different social media outlets out there, it can be hard to know which one is worth your time. We will go over each platform with you and how you can maximize your interactions on the ones that are best for you. We include Facebook, Instagram, Twitter, and You Tube.

” 7.5 Billion People in The World, and 2.2 Billion are on Social Media”

8. Webinar Sales Blueprint

Putting together a webinar- or web based seminar- is one of the most effective ways of reaching your customers. You can start the conversation with them by capturing their email address and teaching them valuable information through your webinar. Many people sign up for free webinars every day that are offering the things they are most interested in.

Over the coming weeks, I will go more in depth about each of these pillars that the Freedom-preneur Academy is built from. It is important to me that you fully understand the value of the resources we have put together. Read More